Strategic Engagement in Social Software for Corporations - X...

Submitted by Ignacia J. Sharber

2008-03-03 18:00:00 - 2008-03-03 20:30:00

Corporations are actively developing strategies to leverage social network to improve market relationships.

Where to start, what are the objectives, what are the risks?

AGENDA

* Business community building as corporate initiative?

* What powers may networks hold when it comes to globalization?

* How to align business network objectives with corporate objectives?

* How to build a trustful customer relationship, corporate reputation and an image a prospect is attracted to?

Discuss with experts and other executives how social software and the creation of interactive business communities may affect your business.

Who should join?

Business people who strategically want to create or further empower their own business communities for a better business experience. Business people who want to make their ecosystem of customers, alliances, channels and suppliers to advocates for their business. Marketing manager who like to learn how social networking may help with their go to market strategy. Alliance managers who like to strengthen their partner network.

Event fee

$35.00 per person (Xeequa Customer free)

Garden Court Hotel
520 Cowper Street Palo Alto, California 94301
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