Positioning Strategies and Tactics for Today's Market

2007-09-25 14:00:00 - 2007-09-25 17:00:00

Positioning Strategies and Tactics for Today's Market is a hands-on, highly interactive workshop that gives you a practical way to strategically define market position and articulate core messaging to build a highly differentiated position. Robert Wright, Marketing Art's Founder and expert on positioning and product launch, covers the most common positioning challenges facing technology companies in today's environment to help you outline a practical solution to overcome them for your product, service, or solution. Through real-world experiences, samples, exercises, and the instructor's own positioning methodology, you'll learn how to meet your sales and marketing objectives through the application of positioning principles and best practices that improve or change buyer and general perception of your company and its offerings.

Topics covered include:

Fixing outdated or indefensible positioning

Adjusting confusing or 'me-to' positioning messages

Building positioning strategies for 'waking up' a market

Developing value propositions that work in a changed buying landscape

Avoiding 'geek-speak' and messages that require 20 PowerPoint slides

Developing positioning strategies for emerging as well as mature markets

Managing the messaging and positioning brainstorming team and process

Connecting positioning to the sales process and impacting sales cycles

Artfully re-positioning and 'boxing' competitors

Solving common positioning dilemmas and avoiding common traps

Leveraging the pain principle

Putting positioning strategies into action

$35 Market4Demand MESE E-List Subscribers, $45 Affiliates (PwC Alumni and members of SDForum and SVASE), $50 Standard.