How Google Advertising and Analytics products can work for y...

2008-01-24 18:30:00 - 2008-01-24 21:00:00

Learn the ins and outs of Google AdWords, Adsense and Analtyics in this 'how-to' workshop so you can increase your ad revenue potential for your website or blog. This is a 'must attend' event for anyone who wants to attract customers, drive traffic and earn revenue from their web efforts!

Agenda:

6:30-7:30pm Registration & Networking

7:30-9:00pm Program

Speakers:

7:30-7:55pm Andrea Bouch-Dimondstein and Austin Lau, Account Associates, Google AdWords

Attract customers and drive traffic to your site with Google AdWords

By advertising with Google AdWords, you will reach millions of users after they've indicated interest in a specific topic, whether it's by searching for it on Google.com, on one of our search partners, or as they read content online. This session will explain how AdWords works and how it can help you achieve your advertising and marketing goals.

7:55-8:20pm Meridith Blascovich, Account Associate, Google AdSense

Earn Revenue for relevant ads on your website.

Google AdSense for Content allows you to choose various sizes of ad formats and places targeted text, image, flash, and video ads on your website. AdSense for Mobile Content matches ads to the content of your mobile site, and AdSense for Search monetizes your search results pages. You'll earn money whenever your visitors click on your ads.

8:20-8:45pm Alex Ortiz-Rosado, Senior Technical Specialist, Google Analytics

Maximizing your online results using Google Analytics

The next generation web analytics tool from Google, Analytics shows you how people find your site, how they navigate your site, and how they become customers, making it possible for you as an advertiser, publisher, and/or website owner to improve your online results. In this session, you'll learn how Google Analytics works, and how Google Analytics will help you make business decisions that will maximize your return on investment.

Online: $20 Members/$25 non-Members; Door: $25 Members/$30 non-Members.